The Sayso Blog

It’s Tuesday, you need 5 TikToks, and your folder is empty. Traditional production is too slow and costly.

A restaurant line signals quality. That’s Social Proof-a psychological decision-making shortcut that works just as effectively online.

B2B buyers aren't robots-they’re people seeking solutions. Ditch the legacy myth of stiff, emotionless marketing.

Got great videos? Don't just post once. To maximize ROI, you must squeeze every drop of value from your assets.

For global brands, translation isn't enough. In video marketing, language is only half the equation—context is the other half.

The painful truth: Most marketers spend more time managing projects than doing actual marketing.

In the 'Creative Velocity' era, ad lifespans have shrunk. Fatigue hits within 3-4 days, spiking CPA as engagement drops.

CEOs are often idolized, but for building trust, they may be the wrong messengers.

There’s a fine line between 'On Brand' and 'Robotic.' Word-for-word scripts often turn brand content into hostage videos.