A useful B2B testimonial gives buyers something they can recognize: a similar problem, a relevant decision or a result with context.
These 15 films from the Sayso portfolio show different ways to tell that story. The results below are the customers' reported experiences, as presented on the linked case study pages. They are not promises of what another customer will achieve.
Examples that lead with a hard number
A specific result is easier to assess when the viewer knows what changed and over what period.
1. Findigs × Oakwood Management: 134,000 hours recovered
Oakwood reports that average rental application approval time fell from 72 hours to five, with 134,000 hours recovered over six months across its operation.
Why it works: the before-and-after measure is clear. The same interview also supports two short vertical ads, showing how one story can serve several placements.
Watch Oakwood Management on Findigs.
2. Guardz × Ewing IT: exposed documents secured in a few clicks
Neil Ewing describes a new client with more than 10,000 publicly shared documents. Ewing IT used Guardz to secure them in three or four clicks.
Why it works: one incident gives the viewer a problem, an action and a result. The film does not need a long feature list to explain the use case.
3. Navina × Jefferson City Medical Group: adoption in the first week
Population Health Chair Benjamin Cook reports that more than 90% of the group's doctors used Navina within the first week.
Why it works: it addresses rollout, a concrete concern for a prospective buyer. The metric describes adoption; it should not be mistaken for a clinical-outcome claim.
Watch Jefferson City Medical Group on Navina.
4. Priority Software × Prima Hotels Greece: three hotel openings
Prima Hotels describes opening three properties with Priority's Optima PMS and reports no Greek tax or invoicing compliance issues during ten months of use. Its team also describes reservation tasks reduced from 20 clicks to one.
Why it works: management and day-to-day users explain different parts of the same decision. The period and scope keep the claims specific.
Watch Prima Hotels on Priority.
5. EFI × Niggemeier Pro Imaging: lower energy and ink use
Niggemeier reports 50% lower energy consumption and 20–25% lower ink use after replacing its previous press. The film places co-owner Roland Niggemeier beside the operating machine in Bochum.
Why it works: the setting gives context to the customer's reported comparison. It helps viewers understand the work behind the numbers.
Watch Niggemeier Pro Imaging on EFI.
Examples that show enterprise scope
Enterprise buyers need to understand how a product fits a larger organization. Keep organizational scale distinct from the stage of a rollout.
6. Similarweb × Mondelez International: consistency across ten markets
Jeff Hannan explains how Mondelez brought keyword reporting across ten markets into one consistent source of data.
Why it works: the story connects a large business problem with a practical workflow. The company name helps establish context; the explanation supplies the substance.
7. Talon.One × Circle K: a global loyalty migration
Circle K's loyalty leaders describe consolidating systems for a business with more than 17,000 stores. At the time of the story, Poland was live; the film does not establish that the full global rollout was complete.
Why it works: it explains the reasons for a complex migration and the experience of an early market. The interviews were filmed in a Stockholm hotel, showing that a relevant story does not require the customer's own premises.
8. Talon.One × Trainline: changing how campaigns are built
Trainline's loyalty and discounts lead describes moving from a specialist-dependent setup toward a platform campaign managers can use. The interview was filmed a week before the first campaign went live.
Why it works: this is a choice and implementation story. It explains the intended workflow without claiming post-launch campaign results.
Examples built on trust and long relationships
9. Sapiens × Secura Insurance: support over time
Lead Application Engineer Patrick Sissel reflects on a relationship that began in 2009. The reference to 13 years comes from the film's 2022 context.
Why it works: a technical user discusses the support behind a long-term software relationship. Dating the account keeps an older story accurate.
10. Stratasys × Go Orthotics: technology and support
Managing Director Tim Ganley discusses Go Orthotics' use of Stratasys and the response when his team needs help. The Auckland business has a history of adopting new manufacturing methods.
Why it works: technology is part of the customer's existing story. Support gives another buyer a practical reason to listen.
Watch Go Orthotics on Stratasys.
Examples with a different voice: partners, investors and executives
These perspectives can be useful when the relationship is explicit. An investor's endorsement is not the same as an independent customer's account.
11. Automat-IT × AWS: a partnership behind growth
Automat-IT reports more than 265% customer-base growth in three years under its AWS Strategic Collaboration Agreement. The story was filmed at AWS's London office.
Why it works: the speakers connect the partnership to specific business changes. Describe it as a partner story and keep the reported growth tied to its timeframe.
Watch Automat-IT on its AWS partnership.
12. Swisscom Ventures × Spacetek: an investor's perspective
Investment Director Victoria Lietha explains Swisscom Ventures' interest in Spacetek, including the team's commercial progress and customer focus.
Why it works: it gives viewers the investor's reasoning. Naming that relationship lets them assess the perspective for themselves.
Watch Swisscom Ventures on Spacetek.
13. Growthspace × M12: a senior customer's perspective
Ora Spalding, COO of M12 in the film, describes personalized development through Growthspace.
Why it works: the speaker addresses a people-development concern from an executive role. The useful part is her experience, not the title alone.
Examples connected to everyday work
14. Guesty × LiveSuites: a daily use case
Derek Steck describes asking Guesty Copilot questions about his data and saving time in his daily work. Sayso filmed him at a working LiveSuites property in Grand Rapids.
Why it works: a specific habit makes a product capability easy to picture. The film does not need an invented savings figure to explain the benefit.
15. temi × Humanizing Technologies: a local market perspective
Tim Schuster, co-founder and CEO of Humanizing Technologies, offers his assessment of temi in Germany, where his company deploys robots for businesses.
Why it works: an experienced local operator gives a relevant perspective. His endorsement should remain attributed to him rather than presented as a market-wide measurement.
Watch Humanizing Technologies on temi.
What useful B2B testimonial videos have in common
- A clear subject: one result, decision or experience the buyer can follow.
- A relevant speaker: someone with direct knowledge of the story.
- Enough context: dates, rollout stage and the conditions behind a result.
- A structured interview: focused questions that leave room for the customer's account.
- A distribution plan: a main film and separately scoped short social versions where useful.
Frequently asked questions
What makes a good B2B testimonial video?
A relevant customer, a recognizable problem and a specific account of what happened. Keep claims attributed and include the context buyers need to assess them.
How long should a B2B testimonial video be?
Around 90 seconds to two minutes can work for a focused main story. Shorter cuts can serve individual placements. Choose the length that supports the message and test it with your audience.
Should a testimonial video include numbers?
Use numbers when the customer can support them. Explain the comparison and timeframe. A specific qualitative example is better than a number added just to sound impressive.
Where should a testimonial video be filmed?
Choose a quiet, practical location that supports the story. The customer's workplace can add context, but a suitable hotel or other setting can also work.
Make your next customer story
Choose the customer and the experience you want to explore. Sayso supplies the crew, direction and edit at published package rates.
See all customer stories or start your first testimonial.
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