Partner story video
Cloud services
·
London, United Kingdom

265% customer growth in three years - Automat-IT on its AWS partnership

Under its Strategic Collaboration Agreement with AWS, Automat-IT grew its customer base by more than 265% in three years, built five new technology solutions and opened six European offices - moving from a DevOps shop to a managed service provider for 700+ startups. Sayso filmed the founder and CEO and the EVP Business inside AWS's London office.

Automat-IT on the AWS SCA - Partner Story
Automat-IT on the AWS SCA - Partner Story
Filmed in AWS office, London, United Kingdom · 16:9

Founder and CEO Ziv Kashtan and EVP Noam Rahi on 265% growth, five new solutions and six European offices under the Strategic Collaboration Agreement.

Findigs × Oakwood - Vertical Ad Cut 1
Findigs × Oakwood - Vertical Ad Cut 1
Performance ad · 0:26 · 9:16
findigs-oakwood-management
Host Wise short cut
Host Wise short cut
Short cut · 9:16
guesty-host-wise
Findigs × Oakwood - Vertical Ad Cut 2
Findigs × Oakwood - Vertical Ad Cut 2
Performance ad · 0:23 · 9:16
findigs-oakwood-management
265%+
customer base growth in three years
5
new technology solutions built under the SCA
6
European offices opened, North America next

We increased our customers' base with more than 265% in the last 3 years. And in addition to that, we built 5 technology solutions. So without the SCA resources, we won't be able to get to those numbers.

How Sayso filmed this

Shot inside a booked meeting room at AWS's London office, two interviewees back to back with the frame struck and rebuilt between them. A teleprompter was rigged for the first take, then deliberately abandoned - the director told the interviewee to put the script down and speak freestyle. The working office kept intruding: staff crossing the background, a double-booked room, a 1pm eviction warning. When the wide lens bent the room's straight lines, the operator moved back and zoomed in to flatten the distortion. B-roll was restricted to enough AWS context to prove the location, without filming uncleared AWS staff.

What this film answers

What impact does an AWS Strategic Collaboration Agreement have on a cloud partner's growth?

Automat-IT grew its customer base by more than 265% in three years under its SCA, built five new technology solutions and opened six European offices.

How does an AWS partner support startups with DevOps, FinOps and GenAI?

Automat-IT works exclusively with startups - 700+ across EMEA at filming - packaging AWS infrastructure, cost optimization and GenAI capability as managed services.

How did a cloud services company expand from Israel across EMEA?

By converting the SCA's resources into local presence: six European offices in three years, with North America as the next step.

Production facts

Client
Automat-IT - AWS Premier Partner, cloud services for startups
End customer on camera
Ziv Kashtan, Founder and CEO, and Noam Rahi, EVP Business and Strategy, Automat-IT
Location
AWS office, London, United Kingdom - local Sayso crew
Shot
September 2025 · one shoot day, two interviews back to back
Deliverables
1 × hero film (16:9)
Direction
Remote live direction by Sayso, on-site local crew