Three hotel openings, zero compliance worries - Prima Hotels on Priority
A hotel chain landed in a new market and opened three properties on Priority's Optima PMS - with no Greek tax or invoicing compliance issues in ten months, and tasks that took 20 clicks now done in one. Sayso built a set in the working hotel lobby in Athens and filmed two of the team.
Stelios and Mara of Prima Hotels Greece, filmed in the working hotel lobby in Athens, on opening three properties on Optima PMS with zero compliance worries.
We've done an opening of 3 properties, and it's been so reliable and so easy to use that simply was nothing to worry about.
Shot inside a working Prima hotel in Athens - a set built in the public lobby and reception area, two interviewees back to back in the same space. Between them the crew abandoned the reception-facing angle and turned the camera the other way to use the ceiling lights, rebuilding the frame around the second subject: one sofa removed, another pushed out of frame, the table moved in. Live-venue problems were absorbed, not fought - a ringing phone and lobby chatter left for AI clean-up, and a guest group asked to stay clear of the background for the final five minutes.
What this film answers
Prima Hotels Greece runs all three properties on Priority's Optima PMS and reports zero Greek tax or invoicing compliance issues in ten months of use.
Tasks that used to take 20 clicks are done in one. Reservations, invoicing and reporting live on the same screen across all three properties.
Prima opened three properties on Optima and, in the team's words, it was so reliable and easy to use there was simply nothing to worry about.


