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So, you have a folder full of great videos. Now what? A lot of marketers get stuck here. They post the video once on LinkedIn and call it a day. But to get real ROI, you need to squeeze every drop of value out of those assets.
Where to Deploy for Maximum Impact
Testimonial videos are versatile assets. Here are 5 strategic placements to increase conversion:
- The Abandoned Cart Email: A quick video saying "Trust me, it's worth it" can be the nudge a hesitant buyer needs.
- The Landing Page Hero: Replace that static banner with a montage of happy users. Studies show video on landing pages can increase conversion by up to 80%.
- Paid Ads: Use authentic-style customer videos as your top-of-funnel creative. They blend into the feed and often lower CPA.
- Product Pages: Place a video right next to the "Add to Cart" or "Demo" button to handle last-minute objections.
- Employee Onboarding: Show new hires how much people love what you build.
Launch Your First Testimonial in 7 Days
Run testimonials as a repeatable system with 5 videos, fully managed. Starting at $2,790 per video — our most popular option.
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Don't Let Good Content Die
The goal is to integrate social proof at every touchpoint. A customer video sitting in a folder generates zero revenue. A video placed strategically at a friction point in the funnel can be your best salesperson.
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