In the corporate world, we tend to put the CEO on a pedestal. But when it comes to building trust with prospects, the C-Suite might be the wrong messenger.
The "Regular Person" Advantage The Edelman Trust Barometer is the gold standard for trust data. In their recent report, they found that 54% of people trust "a person like yourself"—significantly more than they trust government officials or even CEOs. Furthermore, content shared by employees receives 8x more engagement than content shared by brand channels (Social Media Today).
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Humanizing the Brand
This is where Sayso’s model fits perfectly. You can produce high-quality testimonial videos featuring your own technical experts, Customer Success managers, or creators acting as brand ambassadors. Showing the human faces behind the logo creates a sense of transparency. It proves you aren't a faceless corporation, but a team of experts. These customer videos bridge the gap between "Corporate Entity" and "Trusted Partner."
