We are in the era of "Creative Velocity." The lifespan of a social ad is shorter than ever. According to Meta’s own data, ad fatigue can set in as quickly as 3-4 days after launch, causing Cost Per Acquisition (CPA) to rise as click-through rates plummet.
The Volume Imperative You cannot combat this with a single "Hero Video" produced once a quarter. You need a constant drip-feed of fresh creative. Nielsen research indicates that creative quality contributes to 47% of sales lift—but in social media, "quality" also means "freshness."
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Testimonial Videos are the Antidote
Because Sayso allows for efficient production, you can generate 20 variations of customer videos per month.
- Week 1: Focus on ease of use.
- Week 2: Focus on ROI.
- Week 3: A new face/demographic.
This variety keeps the algorithm happy and prevents your audience from becoming "ad blind." You aren't just spamming the same ad; you are telling the story from different angles.
