Here is a painful truth: Most marketing managers spend less time doing marketing and more time doing project management. You are bogged down in the logistics—hiring freelancers, scheduling calls, managing contracts—leaving zero mental bandwidth for strategy.
The "Creativity Tax" According to the Gartner Marketing Operations Survey, marketing leaders report that nearly 30% of their team's time is lost to "work about work." The technology behind Sayso isn’t just a "speed hack"; it’s an operational unlock.
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Automating the Friction
By using a tech-enabled platform to source customer videos, you eliminate the manual friction.
- Sourcing: No more scrolling through profiles.
- Briefing: Structured flows ensure clarity.
- Rights Management: Legal is handled automatically.
This shifts your role from "Logistics Coordinator" to "Content Strategist." You get a steady stream of high-quality testimonial videos delivered to your dashboard, allowing you to reclaim those lost hours and focus on distribution and performance.
