It’s Tuesday morning. The acquisition team needs 5 new creative variations to test on TikTok, and your asset folder is empty. Traditional video production is amazing, but it is often too slow (and too expensive) for the speed of modern digital marketing.
The Content Beast is Hungry Modern algorithms on LinkedIn, Instagram, and TikTok thrive on volume. A single hero video produced once a quarter is rarely enough to sustain performance. HubSpot’s State of Marketing Report consistently cites "lack of resources" and "time constraints" as top challenges for marketing leaders. If you rely solely on organizing full production days for every asset, keeping up is a logistical nightmare.
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Volume is the New Quality
In the game of paid social, the winner is often the one who tests the most angles.
- Angle A: Feature focus
- Angle B: Addressing price
- Angle C: Emotional hook
To win, you need a steady stream of testimonial videos covering all these angles. This allows you to A/B test effectively and find the winning creative without burning your entire budget on one shoot.
Operational Efficiency with Sayso
This is where the scalability of customer videos becomes a game-changer. Imagine generating 20 fresh, professional-grade videos in the time it usually takes to book a pre-production meeting. By using Sayso to source creators remotely, you bypass the heavy lifting. You get the volume you need to feed the algorithm, while maintaining the professional look of your brand.
